Thursday, February 14, 2008

Have You Worked With A REALTOR® Before?

If you are an experienced buyer or seller of real estate, then your answer will be “yes.” How was your experience?

Licensed real estate salespersons in the State of Wisconsin must work for a brokerage to conduct real estate transactions. However, licensed salespersons are independent contractors. Therefore, you could experience different level of services and customer service from each licensed salesperson - despite working for the same brokerage.

If you’re new to real estate, then obviously you don’t know who you should choose to represent your real estate needs. At Shorewest, REALTORS®, over 1,100 licensed salespersons assist families with their real estate needs all over Wisconsin. This doesn’t factor the number of salespersons working for our competition. Therefore, buyers and sellers certainly have a large number of options when choosing their licensed real estate salesperson.

When I talk to buyers and sellers, many of them are looking for a licensed salesperson that contains these attributes: Honest, integrity, communicates often, ethical, professional work ethic, and competent. I could go on and on about how I fit this mold. But that’s not what this blog is about. This blog is about what I can do to better assist you with your real estate needs.

For the renters and first-time homebuyers, I suggest that you begin reviewing the brochure titled “What to Expect as a Buyer.” This brochure will explain the real estate transaction from beginning to end. It will provide a section outlining the advantages of home ownership, explaining the benefits of starting the pre-approval process before you begin looking at homes, explaining how the Offer to Purchase contract will be drafted, explaining the role of earnest money, explaining the importance of having a home inspection performed, explaining the process of applying for your loan, and finally, it will provide a section which will let you know what you can expect at the closing.

For those who have never sold a home with a licensed salesperson, I suggest that you begin reviewing the brochure title “What to Expect as a Seller.” This brochure will explain the approach Shorewest and its REALTORS® take in pricing your home, marketing your home (to expose it to the greatest number of buyers), and assisting you with full negotiation services. In addition, this brochure will explain the significance of having an appraisal performed. Also, this brochure explains the benefits of providing a home warranty with the sale of your home. Finally, this brochure will provide a section which will let you know what you can expect at the closing.


Please call me at 414.412.7980 or e-mail at dray@shorewest.com and let me know if there’s anything I can do to assist you with your real estate needs.


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