Tuesday, September 16, 2008

The Business Journal of Milwaukee: Developers moving ahead on Milwaukee condos

After reading several articles about the depressed housing market and the sluggish economy, it is refreshing to read an article about a promising development called Urban Address.

Blair Williams, Elan Peltz, and Mark Peters are co-owners of Urban Address, a six-unit, newly-constructed building located at 1530 North Jackson Street.


Unlike the “large box” condominium developments that appeal to the masses, their approach is based on offering personal services that will enable buyers to customize their homes. Part of the Urban Address experience includes ten hours of design time with one of the principals, Mark Peters, who is also a principal of a Chicago-based architectural firm.


Urban Address features three spacious floor plans: one-bedroom floor plans (ranging from 1,000 to 1,400 square feet), two-bedroom floor plans (over 1,800 square feet), and one two-bedroom plus den floor plan (2,000 square feet). Personalized condominiums start at $300,000.


I find Urban Address’s business model refreshing. It is much smaller in scale than most downtown condominium developments which will appeal to those buyers who want a home built around their needs and wants instead of owners having to adapt to the building. There is something to be said for smaller buildings that are integrated with downtown area neighborhoods.


Pete Millard, writer for The Business Journal of Milwaukee, introduces us to Urban Address and describes their approach to creating a personalized condo to meet the needs of their buyers. Click here to read more about Urban Address’s condominium development>>>



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