Monday, December 11, 2006

The Business Journal of Milwaukee: Downtown Holiday Inn to convert to Doubletree

The Holiday Inn on the corner of West Wisconsin Avenue and North Sixth Street will soon be a DoubleTree property in early 2007. Pete Millard of The Business Journal of Milwaukee reports that an investment group is planning to spend $6 million to renovate the 247-room hotel. Hilton Hotels Corp, the parent company of DoubleTree, is expected to sign the franchise agreement on December 15. Click here to read more about DoubleTree's brand>>>

DoubleTree is the latest hotel franchise to call Milwaukee home. Last year Comfort Inn entered the Milwaukee market in the former Park East Hotel. Recently, InterContinental Hotels Group made its debut in the former Wyndham.

Speaking of the InterContinental, you must stop by and check out the newly renovated lobby. You will find the ultra posh lounge, the Zen Den, and the hotel's new restaurant experience, Kil@Wat. The Zen Den has an element that one would find in clubs in larger markets like LA, Chicago, New York, or Miami. Click here to read the write-up from OnMilwaukee.com>>>

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