Monday, January 15, 2007

Market Snapshot

Buyers, Are You On The Fence?

There is no better time to buy…than right now! Allow me to offer you some assistance!

- Real estate market has excess supply – great deals are available to those who act now!

- Seller-provided incentives may mean cash credits or upgrades

- Declining interest rates get you more home for your money (and yes, rates have declined during the past year)

- Take advantage of additional income-tax deductions


Special Offer! Mention this advertisement and receive a free HSA Home Warranty* if your transaction closes by March 31, 2007!

Make your move! Call me at 414/412-7980!

*HSA Home Warranty: HSA Home Warranty provides comprehensive, affordable home warranty coverage and service that's second to none. A home warranty provides coverage for homeowners when their home's mechanical systems or appliances break down due to normal wear and tear. The plan covers the cost of repairing the system or appliance, less the applicable deductible.

As a buyer, you're prepared for the unexpected. An HSA Home Warranty provides the convenience of one source for most repair needs.



Asking prices reduced, sale prices increase

Does this make any sense? Despite the doom and gloom you read in the newspaper (e.g. excess supply of homes and frequent price reductions), the overall sales price has increased over the past year. In fact, the average sale price is up at least $7,000 this fall versus a year ago for all of Southeastern Wisconsin. Although this is good news for sellers, our current inventory has increased greatly, thus, causing homes and condos to sit on the market a few weeks longer this year versus last year.



The Buyer’s Market

Despite what you hear, the market is still very good. Pricing in a buyer’s market is much more important than pricing in a seller’s market. The downtown market has experienced a sellers market for the past ten-plus years. The tide has shifted and sellers need to be aware of the importance of pricing their home or condo. In the past, the traditional method of pricing ruled. The traditional approach to pricing a home or condo was to look at properties that sold within the past six months. Our market today doesn’t resemble our market six months ago. Today, REALTORS® are determining today’s prices by analyzing properties sold one to two months ago. In fact, many REALTORS® have changed the way they determine the price of a property by focusing more of their analysis on current inventory versus recently sold properties.



Sellers, Here Is Why You Need Me To Be On Your Side!

In a soft market, it is critical that you are knowledgeable about the marketplace. As your REALTOR®, I can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties.

As your REALTOR®, I not only market your property to the public, but I also market the property to other real estate agents. Sixty percent of all potential buyers are either shopping for real estate on the internet or using a REALTOR®. As your REALTOR®, I act as a marketing coordinator, disbursing information about your property to other real estate agents.

As your REALTOR®, I can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Buyers in a buyers market are looking for two things: a good deal and a perfect home. This puts an incredible amount of pressure on sellers. As your REALTOR®, I am in a wonderful position to provide you with objective advice on marketing your home.

As your REALTOR®, I can assist you objectively evaluate every buyer’s proposal without compromising your marketing position. In a single transaction, there are many obstacles sellers and buyers face – appraisals, inspections, and financing. A single transaction can fail as a result of not meeting any one of these obstacles. As your REALTOR®, I can help you negotiate a deal that will more likely make it through the closing process.

As your REALTOR®, I can help you close the sale of your home. The required paperwork alone is overwhelming for most sellers. Between the initial sales agreement and closing, questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. As your REALTOR®, I am the best person to objectively help you resolve these issues and move the transaction to closing.

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